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Open with an exclusive event for the neighboring performing arts center members and hire Anthony Bourdain to chat and give tours. His 3rd season of No Reservations had just wrapped and he was emerging just then as a foodie cult icon, not yet mainstreamed. https://www.jengulvik.com/work/leading-through-a-recession-houlihans-small-plates monthly 0.5 2020-11-30 https://images.squarespace-cdn.com/content/v1/5f72b2fb64f033152d5342af/1604287243987-0832EL7RD0SVZFYHCXIT/image-asset.png Work - Leading through a recession: Houlihan’s small plates - Small Plates The small-plates menu accounted for over 30% of item sales for the system, at a much higher-than-average profit margin. 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